Student 1 Economic/Trade Income per capita, disposable
Student 1 Economic/Trade Income per capita, disposable income, inflation, interest rates, currency/exchange, population, demographics and trends, unemployment, urbanisation, risk, stability, physical quality of life index, GINI index or spread of income, availability of technology.Student 2 Political/Regulatory corruption, freedom, trade agreements with Australia and where your product is made. Agreements between your proposed country and where your product is made to gain tariff benefits, ease of doing business, risk, stability.Student 3 Legal Advertising laws, labour laws, product/content laws, labeling laws, other laws as applicable to your product/country, stability, piracy.Student 4 Social/Cultural Hofstede cultural dimensions, holidays, customs, family, food, language, lifestyle, education, religion, material life technology, use of technology, infrastructure, high/low context, stereotypes.Extensive research is expected for this research paper. A such the following rules apply in addition to the normal RMIT information about grading. The following list is themaximum resultapplicable for the level of research completed.HD = High Distinction (80 100%)Outstanding work featuring originality, excellent critical analysis, detailed research and comprehensive coverage of relevant issues.Research covers textbook/s, 5-10 websites, 5-10 business articles, 2+ academic journal articlesD = Distinc
tion (70 79%)Superior work featuring originality, solid research, good critical analysis and well substantiated argument.Research covers textbook/s, 5-10 websites, 1-5 business articles and 1 academic journal articleC = Credit (60 -69%)Above average work demonstrating an understanding of the concepts and their application. Good research and presentation.Research covers textbook/s, 5-10 websitesP = Pass (50 59%)Work at or just above minimum standard. Tends to be more descriptive than analytical. Arguments not strongly supported.Research mainly based on textbook/s and 1-5 websites.The Reference List MUST be laid out in this order. Use this as your checklist tooThere is an expectation that each studentwill spend approximately 18hours (outside face-to-face hours) on this research paper.2. Feasibility Study (Group) 30% Report due Sunday 27th May at 23.59pm.Report 3000 words (+-10%) (excluding appendices, graphs, diagrams, tables, executive summary, headings)Feasibility Study on the company that has been chosen for this semester.Evaluation criteria:1. Presentation of report (20%)a. Executive summary (1-2 pages) (10%)b. Spelling, grammar, expression, structure, flow (5%)c. Harvard Referencing (5%)2. Content of report (80%)a. Introduction to the country and your product (5%)b. Segmentation, market size assessment and diffusion (10%)c. Target market, consumer behaviour (10%)d. Competitive analysis direct and indirect, positioning strategy including perceptual maps (10%)
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